Living and working in a community like Indian River County with such distinct “seasons” can be difficult at times. What do you do when you hit that summer time slowness? Here are some tips to continue to better and expand your business, even when business isn’t booming.
- Work on your social media: Here in 2016, everything is electronic. Take this time when you have a second to breathe, to either create or update all your sites. Whether it is rejuvenating your website, to creating Instagram or Twitter accounts, these will be great ways to get your business’ name out there. The best thing about creating a twitter account, Instagram account, and Facebook pages is that they are free! They are also quick and easy to set up and manage. It is also a great marketing tool when you are in your peak of busy season to keep your clients updated with specials and progress.
- Join Networking Groups: Joining Networking groups when you have extra time on your hands can prove to be extremely beneficial for you and your business. There is several options right in your area. For example, the local BNI (Business Networking International) where you have the ability to meet other local businesses in your area and have access to a group of motivated individuals who will refer you to their clients. This little bit of extra networking within the community can expand your clientele and help bring in business during the slow season.
- Using Constant Contact: The ability to go through and remind your clients that you appreciate them and just having your name in their email inbox will help turn on the light bulb of what great work you did for them. This could cause them to tell their friends or use you again. Sometimes that’s all it takes for your clients to be reminded. You could also use constant contact as a way to inform potential clients about your business and services. The best way is to figure out a type of profession or demographic that would be really great client base for you and let them know who you are and what you do.
- Looking Over Finances: When you do get into a period that isn’t as hectic, revising and doing an in depth search through this past years expenses will prove to be really beneficial. While you complete this, you can look at what you spent money on, what you didn’t, and where you should spend more and less. For example you can look at your advertising budget and maybe you could afford to put in a radio ad because your other advertising worked really well. What about payroll? Were you doing it yourself? Were you outsourcing? If you were outsourcing, how much were you paying? If you are looking to lower how much you pay, and still get great payroll and human resource services, then you should look into At Your Service Employee Leasing and Payroll Services! At AYS, we offer top notch services for a low flat fee price! We will be able to take all human resource and payroll liability and stress off your hands.